New Shopify stores
Store planning, design and setup, including product structure, collections, navigation, payments and core content.
Shopify stores designed to sell.
I design and develop Shopify stores that make it easy for customers to find the right product, trust the business and complete their purchase.
Ecommerce without unnecessary overhead.
Shopify handles much of the hosting, security and platform maintenance behind the scenes, allowing you to focus more time on products, customers and growth.
I take care of the structure, design and development needed to turn that platform into a store that feels specific to your brand rather than a lightly edited template.
What I can help with
Everything needed for a stronger store.
A practical Shopify service from first setup to continued improvement.
Theme development
A storefront tailored to the brand and buying journey while keeping content practical to manage.
Store migrations
Support moving suitable products, customers and content, with redirects and launch planning considered.
App integrations
Carefully selected tools for reviews, email marketing, fulfilment, subscriptions or customer service.
Conversion improvements
Practical improvements to navigation, product pages, collections, mobile usability and the route to checkout.
Ongoing support
Continued help with new sections, campaigns, store improvements and evolving requirements.
Built around the buying journey.
Customers need to understand the product, find the right option, know what delivery involves and feel confident enough to place an order.
I structure the store around those decisions, using clear content, purposeful calls to action and a consistent experience across mobile and desktop.
- Dependable hosted platform
- Simple order management
- A quicker route to launch
- Less server maintenance
- Selective use of apps
- Room for the range to grow
The process
A focused route to launch.
Plan
I define the range, customer journey, content and operational requirements.
Structure
I organise products, collections and navigation around how customers shop.
Design and build
I create the storefront, configure the platform and add the right integrations.
Test and launch
I test the buying journey and help you move confidently into day-to-day use.
Frequently asked questions
Will I be able to manage the store myself?
Yes. Shopify is designed for day-to-day merchant use, and I configure the store so routine product, content and order management is straightforward.
Can you customise an existing Shopify theme?
Yes. I can improve or extend an existing theme where appropriate, or recommend a more substantial rebuild if the current setup is holding the store back.
Can you move my current website to Shopify?
In many cases, yes. The approach depends on the current platform, the quality of its data and any specialist functionality that must be retained.
Should I choose Shopify or WooCommerce?
Shopify offers a more managed ecommerce experience, while WooCommerce provides more control within WordPress. I base the recommendation on the products, processes, budget and plans.
Ready to build or improve your Shopify store?
Tell me what you sell, what the store needs to achieve and where the current setup is falling short.
Discuss your Shopify project